2010 Census: Toolkit for Reaching Older People and Retirees

Toolkit for Reaching Older People and Retirees

The Toolkit for Reaching Older People and Retirees is designed to help organizations that serve older people and retirees communicate the benefits of census participation. Below are descriptions and suggested uses of all available resources associated with the toolkit. Depending on your needs, you may follow instructions to download and print individual documents, or you can download the complete toolkit with all components (ZIP 56.6 MB).

Supporting Materials

Description	Format	Language/Audience
Toolkit Overview This toolkit is intended as a resource for organizations that serve older people and retirees. This document contains details about the specific resources available to support your efforts in raising awareness of, encouraging participation in and answering questions about the 2010 Census.	PDF 7 MB Size: Letter 8.5" x 11"	English
Partnership Announcement Letter Announce your partnership with the Census Bureau to internal stakeholders or organization members by sending this information on your letterhead.	DOC 308 KB Size: Letter 8.5" x 11"	English
Newsletter, E-mail Blast and Web site Copy This copy can be used to announce your partnership with the Census Bureau in internal and external communications. It is sample copy only and can be customized with additional information relevant to your audience.	DOC 315.5 KB Size: Letter 8.5" x 11"	English
General Partner Proclamation Consider proclaiming your role as a Census Bureau partner. Use this document in ceremonies, events and other official announcements.	ZIP 209.2 KB - 3.1 MB Size: Letter 8.5" x 11"	English - InDesign English - Quark English - MS Word
Partnership Certificate Customize, print and hang this certificate in high-traffic areas, gathering spaces and office spaces, and post it to your organization's Web site to acknowledge your role as a Census Bureau partner.	DOC 1.2 MB Size: Letter 8.5" x 11"	English
2010 Census Fact Sheet for Older People and Retirees This fact sheet outlines basic facts about the census and the many uses and benefits of census data, particularly relevant to older people.	PDF 954.7 KB Size: Letter 8.5" x 11"	English
Awareness Poster This poster is the first in a unique series of posters designed to build awareness of and drive participation in the 2010 Census. Display the poster in your office, lobby or other high-traffic area to create awareness of the coming census. You can also contact your regional partnership specialist to obtain a 16" X 20" printed version.	PDF 6.8 MB Size: Poster 16" x 20"	English
2010 Census Operational Milestone Timeline This timeline highlights key dates for the 2010 Census, including 2010 Census form distribution, Census Day and others.	PDF 3.7 MB Size: Tabloid 29" x 11"	English
18 Month Calendar for 2010 Census Partners This printable calendar runs from July 2009 through December 2010. It includes key census dates and suggestions for what partners can do to get involved. Hang it in your office, lobby or other areas to raise awareness of important census dates and events.	PDF 1.5 MB Size: Poster 16" x 20"	English
How People Are Counted Brochure This brochure describes the process by which the Census Bureau counts U.S. residents. You can also contact your regional partnership specialist to obtain a 18" X 10" printed version.	PDF 190.1 KB Size: Brochure 18" x 10"	English
2010 Census PowerPoint Use this customizable PowerPoint deck in presentations to internal and external stakeholders. Slides showcase the importance of participation in the census and the resources available to assist older people and retirees in completing the form. Edit the slides to include additional information about your own planned events and activities.	PPT 878.5 KB Size: Portrait 11" x 8.5"	English
Web Banners and Buttons To raise awareness of the 2010 Census and encourage participation, post the following Web banners and buttons to your organization's Web site or blog. To add these banners or buttons, copy and paste either the code or the banner to your Web site.	DOC 332 KB Size: Letter 8.5" x 11"	English
2010 Census Event Invitation Customize this event invitation with details about your event and print it on your organization's letterhead or send it electronically in plain-text format.	DOC 306 KB Size: Letter 8.5" x 11"	English
2010 Census Brochure Template Use this pre-designed template to create a brochure promoting the census or highlighting your organization's census-related events and activities.	ZIP 1.8 MB - 8.6 MB Size: Letter 11" x 8.5"	English - InDesign English - Quark English - MS Word
2010 Census Poster/Flier Template Use this pre-designed template to create a poster or flier promoting the census or highlighting your organization's census-related events and activities.	ZIP 3 MB - 9.7 MB Size: Letter 8.5" x 11"	English - InDesign English - Quark English - MS Word

[PDF] or

denotes a file in Adobe’s Portable Document Format. To view the file, you will need the Adobe® Acrobat® Reader

available free from Adobe. [MSWord] or the letters [doc] indicate a document is in the Microsoft® Word Format (DOC). To view the file, you will need the Microsoft® Word Viewer

available for free from Microsoft®. The letters PPT indicate a document is in the Microsoft® PowerPoint® Format (PPT). To view the file, you will need the Microsoft® PowerPoint® Viewer

available for free from Microsoft®.

For regional/local level 2010 Census partnership information, please telephone the Census Bureau's Regional Census Center [PDF] that serves your area. For national level partnership information, please email clmso.2010.census.partners.list@census.gov

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Toolkit for Reaching Older People and Retirees