Partner With Us

Research

Audience Segmentation Research

• Segmenting the Population for the Census 2010 Integrated Communications Campaign [PDF-3MB]
• Audience Segmentation for the Census 2010 Communications Campaign: Findings from the 2008 Dress Rehearsal [PDF-184K]
• 2010 Census AIAN Audience Segmentation and Evaluation [PDF-3MB]
• Predicting Return on Investment Across Population Segments in a Social Marketing Campaign [PDF-1MB]
• Census Barriers, Attitudes and Motivators Survey (CBAMS) Methodology Report [PDF-8MB]
• Messaging to America: Census Barriers, Attitudes and Motivators Survey Results [PDF-4MB]
• Census Barriers, Attitudes and Motivators Survey Analytic Report [PDF-14MB]
• Using the American Community Survey to Validate and Enhance Population Segmentation for the Census 2010 Integrated Communications Campaign [PDF-4MB]
• 2010 Census Communications Campaign Creative Copy Testing Summary of Results [PDF-1MB]
• 2010 Census Communications Campaign Creative Copy Testing (Phase 1) Final Summary Report [PDF-11MB]

Themes and Creative Expression Research

• Phase 1 Report - Qualitative Research: Unifying Idea Focus Groups [PDF-4MB]
• Phase 2 Report - Final Creative Expression: Focus Group Report [PDF-7MB]

Website Research

• 2010 Promotional Website Discovery Recommendations [PDF-11MB]
• 2010 Census Digital Prototype Usability Results and Insights [PDF-22MB]

Tools

2010 Enhanced Planning Database

Includes housing, demographic, and socioeconomic variables correlated with mail response and undercount

• 2010 Enhanced Planning Database
• Information about the database [DOC-28K]

Census 2000 Planning Database

Demographics correlated with 2000 mail non-response rates

• Introduction and Documentation [PDF-353K]
• Data tables [XLS-50MB]

Communications Campaign Plan and Synopsis

• 2010 Census Integrated Communications Campaign Plan: The Success Of The Census Is In Our Hands [PDF-11MB]
• 2010 Census Integrated Communications Campaign Plan (Synopsis) [PDF-4MB]